Sunday, December 23, 2007


As I mention in an earlier post, I have directed most of my pre-Christmas preparations to considering and planning my freelance business rather than shopping and baking. This past week, my mind has been overwhelmed with ideas I'm reading on freelance writers' blogs. I've spent several sleepless nights sitting before the blue glow of my computer screen, wrapped in my fuzzy cape with a steaming cup of licorice tea cupped in my hands. I have easily spent 2-3 hours of a dark winter night, perusing blog pages, clicking through back entries to follow particularly informative threads. Oblivious to the cold chill in the air, I was enthralled and happy. Of course by day I was depleted and fumbling when it came to assisting Cindy with the task list of holiday preparations. I asked for the list, and I've tried valiantly to work it, but my mind has been lost in day dreaming about my business.

One thing I realized was that my business needed a name. Each time I thought of a possibility, I would drop what I was doing and rush to the computer to Google it, checking to see if the name was in use elsewhere, and in most case, YES, some other brilliant mind had already grabbed the ideas that were popping into my head. So I wrote to family and friends, gave them a little background, and asked for their thoughts on business names. And in the spirit of the season, I have been gifted with some true gems. Among my favorites are "All Write" and "Write Brain." What's most amazing to me is that folks have taken my request to heart and sent many terrific possibilities. My writer friend Mic, however, is the wisest reindeer of them all in guiding my quest. Here is a piece of her message:

When Kath develops a concept for a commercial project (i.e. when someone is creating a business identity), she asks them to create a list of words that describe what they want people to know about them, without necessarily using those words, like "reliable" or "creative" or "incisive" for instance. When a person begins to create such a list, they begin to form a conceptual framework that helps them know the quality and parameters of the work they wish to advertise. Often out of that process comes a business name or shift in name, or mission statement, or images and colors, etc.

Mic followed this tantalizing tidbit with a list of questions for me to think about:

  • What subjects do I want to research and write about?
  • What subjects are not suitable for me?
  • Who and what would I want my writing to support or not support?
  • Who do I want to write for—audience and employer?
  • How will the genre of creative nonfiction look for me?
  • What are my intellectual, artistic, spiritual, and emotional interests?
  • What intrigues me and will bring out the best in me as a writer and person?

Oh my goodness, such wonderful questions to feed my already overfull brain. I can't resist biting into this gift anymore than I can resist grabbing one of Cindy's warm chocolate chip cookies just out of the oven.

Stay tuned for the eventual unwrapping of my business identity. Meanwhile enjoy your holiday preparations in whatever shape or color or way they emerge.


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